Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98480
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Xu, Cheng Min | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/9019s289f | - |
| dc.language.iso | chi | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Restaurants -- Marketing | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | Hotels -- Marketing | - |
| dc.title | "A Bite of Huayi"- IHG Inter-Continental Group Huayi Hotel | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | Huayi brand successfully leveraged the influence of the documentary "A Bite of China" to gain widespread attention, repositioning the market and laying the groundwork for overseas expansion. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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