Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98478
| Title: | Show You the World, Take You Home - China Airline | GreatCase100 | Authors: | Ke, Qiong Wen Lin, Pearl |
Issue Date: | 2023 | Abstract: | The case of China Airlines demonstrates creating a luxury business and first-class cabin focusing on rituals and a unique flight experience through the critical moment theory. | Keywords: | Airlines -- Marketing | Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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