Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98478
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Ke, Qiong Wen | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/5h73pw472 | - |
| dc.language.iso | chi | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Airlines -- Marketing | - |
| dc.title | Show You the World, Take You Home - China Airline | GreatCase100 | - |
| dc.type | Case Study | - |
| dc.type | OER | - |
| dcterms.abstract | The case of China Airlines demonstrates creating a luxury business and first-class cabin focusing on rituals and a unique flight experience through the critical moment theory. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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