Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98477
| Title: | Hotel Wedding and Business Events Promotion | GreatCase100 | Authors: | Lin, Pearl Xiong, Xin |
Issue Date: | 2023 | Abstract: | This case demonstrates a business resort hotel's successful use of new media marketing strategies to attract the attention of the Gen Z and increase its market share and brand image. | Keywords: | Weddings Hospitality industry -- Marketing Hotels -- Marketing Target marketing Special events -- Management |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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