Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98477
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lin, Pearl | - |
| dc.creator | Xiong, Xin | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/cz30pt18g | - |
| dc.language.iso | chi | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Weddings | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Target marketing | - |
| dc.subject | Special events -- Management | - |
| dc.title | Hotel Wedding and Business Events Promotion | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | This case demonstrates a business resort hotel's successful use of new media marketing strategies to attract the attention of the Gen Z and increase its market share and brand image. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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