Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98476
| Title: | Wuhan Wanda Ruihua Hotel - From Our Kitchen to Yours | GreatCase100 | Authors: | Wang, Fu Zhi Lin, Pearl |
Issue Date: | 2023 | Abstract: | The case of Wuhan Wanda Ruihua Hotel demonstrates the launch of a celebrity chef's New Year's Eve dinner take-out service during the epidemic through market segmentation, positioning, and joint marketing strategies to meet the needs of high-end people for gourmet food and holiday celebrations. | Keywords: | Restaurants -- Marketing Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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