Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98476
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Wang, Fu Zhi | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/gf06g3121 | - |
| dc.language.iso | chi | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Restaurants -- Marketing | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | COVID-19 (Disease) -- Economic aspect | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.title | Wuhan Wanda Ruihua Hotel - From Our Kitchen to Yours | GreatCase100 | - |
| dc.type | Case Study | - |
| dc.type | OER | - |
| dcterms.abstract | The case of Wuhan Wanda Ruihua Hotel demonstrates the launch of a celebrity chef's New Year's Eve dinner take-out service during the epidemic through market segmentation, positioning, and joint marketing strategies to meet the needs of high-end people for gourmet food and holiday celebrations. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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