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http://hdl.handle.net/10397/98475
| Title: | "Champion" Theme Promotion --Blossom Hill Inn Suzhou Tanhuafu | GreatCase100 | Authors: | Hu, Yun Long Lin, Pearl |
Issue Date: | 2023 | Abstract: | The case of Blossom Hill Inn Suzhou Tanhuafu demonstrates the process of using intangible cultural heritage and historical background to attract candidates to stay and prepare for exams and the launch of the "Talent Room" product, which has received a market response. | Keywords: | Target marketing Hotels -- Marketing Hospitality industry -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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