Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98475
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Hu, Yun Long | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/ft848r05s | - |
| dc.language.iso | chi | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Target marketing | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.title | "Champion" Theme Promotion --Blossom Hill Inn Suzhou Tanhuafu | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | The case of Blossom Hill Inn Suzhou Tanhuafu demonstrates the process of using intangible cultural heritage and historical background to attract candidates to stay and prepare for exams and the launch of the "Talent Room" product, which has received a market response. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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