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http://hdl.handle.net/10397/98473
| Title: | Zhengzhou Zheng Fang Yuan Hotel | GreatCase100 | Authors: | Chen, Dong Lin, Pearl |
Issue Date: | 2023 | Abstract: | This case demonstrates that Zhengzhou Zhengfang Yuan International Hotel has innovated and enriched its products by integrating health concepts into its hotel services, taking the path of differentiated operation, and developing the idea of a wellness hotel. | Keywords: | Hospitality industry -- Marketing Hotels -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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