Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98473
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Chen, Dong | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/dv13zt69c | - |
| dc.language.iso | chi | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | Hotels -- Marketing | - |
| dc.title | Zhengzhou Zheng Fang Yuan Hotel | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | This case demonstrates that Zhengzhou Zhengfang Yuan International Hotel has innovated and enriched its products by integrating health concepts into its hotel services, taking the path of differentiated operation, and developing the idea of a wellness hotel. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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