Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98472
| Title: | The Case of Wuzhen | GreatCase100 | Authors: | Lin, Pearl Chen, Bei Jin |
Issue Date: | 2023 | Abstract: | The case of Wuzhen demonstrates the successful building of a tourism brand through marketing strategies such as public relations promotion and celebrity effects, ticket pricing strategies, and product differentiation, which attracts many tourists and achieves both economic and social benefits. | Keywords: | Villages Tourism -- Marketing Tourism China -- Tongxiang Xian (Zhejiang Sheng) |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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