Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98472
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lin, Pearl | - |
| dc.creator | Chen, Bei Jin | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/76537183r | - |
| dc.language.iso | chi | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Villages | - |
| dc.subject | Tourism -- Marketing | - |
| dc.subject | Tourism | - |
| dc.subject | China -- Tongxiang Xian (Zhejiang Sheng) | - |
| dc.title | The Case of Wuzhen | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | The case of Wuzhen demonstrates the successful building of a tourism brand through marketing strategies such as public relations promotion and celebrity effects, ticket pricing strategies, and product differentiation, which attracts many tourists and achieves both economic and social benefits. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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