Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98471
| Title: | Shanghai Jianye Li Capella Hotel Blind-Box Promotion | GreatCase100 | Authors: | Wei, Yujie Lin, Pearl |
Issue Date: | 2023 | Abstract: | This case study demonstrates the successful use of the blind box concept and revenue management strategies to increase spa revenue by bundling spa sales with guest rooms and food and beverage at the Shanghai Jianye Li Capella Hotel. | Keywords: | Hotels -- Marketing Health resorts -- Marketing Hospitality industry -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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