Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98471
| Title: | Shanghai Jianye Li Capella Hotel Blind-Box Promotion | GreatCase100 | Authors: | Wei, Yujie Lin, Pearl |
Issue Date: | 2023 | Abstract: | This case study demonstrates the successful use of the blind box concept and revenue management strategies to increase spa revenue by bundling spa sales with guest rooms and food and beverage at the Shanghai Jianye Li Capella Hotel. | Keywords: | Hospitality industry -- Marketing Hotels -- Marketing Health resorts -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
Access
View full-text via https://oer.lib.polyu.edu.hk/concern/works/cz30pt19r
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.