Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98471
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Wei, Yujie | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/cz30pt19r | - |
| dc.language.iso | chi | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Health resorts -- Marketing | - |
| dc.title | Shanghai Jianye Li Capella Hotel Blind-Box Promotion | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | This case study demonstrates the successful use of the blind box concept and revenue management strategies to increase spa revenue by bundling spa sales with guest rooms and food and beverage at the Shanghai Jianye Li Capella Hotel. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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