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http://hdl.handle.net/10397/98470
| Title: | M Chalet -Shanghai Millennium Seagull Hotel | GreatCase100 | Authors: | Gu, Jun Jie Lin, Pearl |
Issue Date: | 2023 | Abstract: | The Shanghai Millennium Seagull Hotel case demonstrates the analysis of market demand and the application of SWOT theory and successfully launched the M Chalet product, which meets customers' needs for closeness to nature, privacy, and sanitary conditions while increasing the utilization of the garden and F&B revenue. | Keywords: | Restaurants -- Marketing Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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