Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98470
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Gu, Jun Jie | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/7w62f8608 | - |
| dc.language.iso | chi | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Restaurants -- Marketing | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | COVID-19 (Disease) -- Economic aspect | - |
| dc.subject | Hotels -- Marketing | - |
| dc.title | M Chalet -Shanghai Millennium Seagull Hotel | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | The Shanghai Millennium Seagull Hotel case demonstrates the analysis of market demand and the application of SWOT theory and successfully launched the M Chalet product, which meets customers' needs for closeness to nature, privacy, and sanitary conditions while increasing the utilization of the garden and F&B revenue. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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