Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98469
| Title: | Hermes of Ice Cream - Zhong Xue Gao | GreatCase100 | Authors: | Ma, Yan Hong Lin, Pearl |
Issue Date: | 2023 | Abstract: | The case of Xue-Gao Zhong demonstrates the successful creation of cream brand through digital marketing, price positioning and target positioning, and word-of-mouth marketing, co-branding, and the KOL effect to attract the attention of the target customer group. | Keywords: | Branding (Marketing) Ice cream, ices, etc. -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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