Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98469
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Ma, Yan Hong | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/qf85nb72q | - |
| dc.language.iso | chi | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Branding (Marketing) | - |
| dc.subject | Ice cream, ices, etc. -- Marketing | - |
| dc.title | Hermes of Ice Cream - Zhong Xue Gao | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | The case of Xue-Gao Zhong demonstrates the successful creation of cream brand through digital marketing, price positioning and target positioning, and word-of-mouth marketing, co-branding, and the KOL effect to attract the attention of the target customer group. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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