Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98468
| Title: | More Than Just Green Tea- West Lake State Guesthouse | GreatCase100 | Authors: | Gao, Chuan Lin, Pearl |
Issue Date: | 2023 | Abstract: | The case of Westlake State Guesthouse demonstrates that through various marketing strategies such as rebranding, VI design, quality control, cross-border cooperation, and starvation marketing, Longjing tea was successfully branded as a luxury brand. | Keywords: | China -- West Lake Hospitality industry -- Marketing Tourism Hotels -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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