Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98468
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Gao, Chuan | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/ms35t915t | - |
| dc.language.iso | chi | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | China -- West Lake | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | Tourism | - |
| dc.subject | Hotels -- Marketing | - |
| dc.title | More Than Just Green Tea- West Lake State Guesthouse | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | The case of Westlake State Guesthouse demonstrates that through various marketing strategies such as rebranding, VI design, quality control, cross-border cooperation, and starvation marketing, Longjing tea was successfully branded as a luxury brand. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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