Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/97794
| Title: | Lina Bell—A Big Star in Shanghai Disneyland Marketing Case Study | GreatCase100 | Authors: | Lin, Pearl Ji, Yilin |
Issue Date: | 2023 | Abstract: | From the perspective of the 7 Ps as the marketing strategy, this study indicates how 'LinaBell,' the new Disney Ip, benefited from the branding effect, which leads to significant attention from loyal customers before the sale. | Keywords: | China -- Shanghai Branding (Marketing) Amusement parks -- Marketing Internet marketing Social media |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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