Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/97794
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lin, Pearl | - |
| dc.creator | Ji, Yilin | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/kh04dq07h | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | China -- Shanghai | - |
| dc.subject | Branding (Marketing) | - |
| dc.subject | Amusement parks -- Marketing | - |
| dc.subject | Internet marketing | - |
| dc.subject | Social media | - |
| dc.title | Lina Bell—A Big Star in Shanghai Disneyland Marketing Case Study | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | From the perspective of the 7 Ps as the marketing strategy, this study indicates how 'LinaBell,' the new Disney Ip, benefited from the branding effect, which leads to significant attention from loyal customers before the sale. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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