Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/97793
| Title: | Klook Marketing Case Study | GreatCase100 | Authors: | Chee, Wing Yan Olivia Lin, Pearl |
Issue Date: | 2023 | Abstract: | This study takes Klook, a Hong Kong-based technological online travel company, as a successful example of how to use a Mobile-first strategy and Celebrity Charm Strategy to provide customers with a unique and comprehensive travel products and services platform. | Keywords: | Travel -- Computer network resources Tourism -- Marketing Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
Access
View full-text via https://oer.lib.polyu.edu.hk/concern/works/vm40xs12q
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.