Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/97793
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Chee, Wing Yan Olivia | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/vm40xs12q | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Travel -- Computer network resources | - |
| dc.subject | Tourism -- Marketing | - |
| dc.subject | Marketing | - |
| dc.title | Klook Marketing Case Study | GreatCase100 | - |
| dc.type | Video | - |
| dc.type | OER | - |
| dcterms.abstract | This study takes Klook, a Hong Kong-based technological online travel company, as a successful example of how to use a Mobile-first strategy and Celebrity Charm Strategy to provide customers with a unique and comprehensive travel products and services platform. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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