Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/97793
Title: | Klook Marketing Case Study | GreatCase100 | Authors: | Chee, Wing Yan Olivia Lin, Pearl |
Issue Date: | 2023 | Abstract: | This study takes Klook, a Hong Kong-based technological online travel company, as a successful example of how to use a Mobile-first strategy and Celebrity Charm Strategy to provide customers with a unique and comprehensive travel products and services platform. | Keywords: | Travel -- Computer network resources Tourism -- Marketing Marketing |
Publisher: | Hong Kong Polytechnic University |
Appears in Collections: | Open Educational Resources |
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View full-text via https://oer.lib.polyu.edu.hk/concern/works/vm40xs12q
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