Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/97792
| Title: | Sands China Ltd. and Ctrip Cooperation Marketing Case Study | GreatCase100 | Authors: | Kung, Sze Ching Iris Lin, Pearl |
Issue Date: | 2023 | Abstract: | Using a technology-based business model, Macau Venetian cooperated with Ctrip's chairman, dressed, and previewed The Londoner Macau launch at Sands Macau Resort. This study of the method indicates that live streams could stimulate potential customers' interest and encourage them to attend. | Keywords: | Live streaming Tourism -- Marketing Hospitality industry -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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