Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/97792
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lin, Pearl | - |
| dc.creator | Kung, Sze Ching Iris | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/th83kz80r | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Live streaming | - |
| dc.subject | Tourism -- Marketing | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.title | Sands China Ltd. and Ctrip Cooperation Marketing Case Study | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | Using a technology-based business model, Macau Venetian cooperated with Ctrip's chairman, dressed, and previewed The Londoner Macau launch at Sands Macau Resort. This study of the method indicates that live streams could stimulate potential customers' interest and encourage them to attend. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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