Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/97792
Title: Sands China Ltd. and Ctrip Cooperation Marketing Case Study | GreatCase100
Authors: Lin, Pearl
Kung, Sze Ching Iris
Issue Date: 2023
Abstract: Using a technology-based business model, Macau Venetian cooperated with Ctrip's chairman, dressed, and previewed The Londoner Macau launch at Sands Macau Resort. This study of the method indicates that live streams could stimulate potential customers' interest and encourage them to attend.
Keywords: Live streaming
Tourism -- Marketing
Hospitality industry -- Marketing
Publisher: Hong Kong Polytechnic University
Appears in Collections:Open Educational Resources

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