Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/97791
| Title: | Want Want Group's Co-Branded Marketing Case Study | GreatCase100 | Authors: | Ren, Bolin Lin, Pearl |
Issue Date: | 2023 | Abstract: | This study uses Want Want as an example to show how co-branding helps companies increase their reputations. Influenced by social media and online popularity, the internet provides an enormous and low-cost avenue for firms to communicate with their fans, stabilizing consumer groups and improving network popularity. | Keywords: | Food industry and trade -- Marketing Strategic alliances (Business) Internet marketing Social media |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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