Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/97791
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Ren, Bolin | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/rr171x72b | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Food industry and trade -- Marketing | - |
| dc.subject | Strategic alliances (Business) | - |
| dc.subject | Internet marketing | - |
| dc.subject | Social media | - |
| dc.title | Want Want Group's Co-Branded Marketing Case Study | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | This study uses Want Want as an example to show how co-branding helps companies increase their reputations. Influenced by social media and online popularity, the internet provides an enormous and low-cost avenue for firms to communicate with their fans, stabilizing consumer groups and improving network popularity. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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