Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/97789
| Title: | Jinan Shangri-La Hotel Marketing Case Study | GreatCase100 | Authors: | Huang, Yuhan Hannah Lin, Pearl |
Issue Date: | 2023 | Abstract: | By offering family guest activities that blend the Rabbit King theme with the "Shangri-La Happy Growth Program," this study works on how Jinan Shangri-La hotel integrates local cultural emblems to give families a unique hotel stay. | Keywords: | Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
Access
View full-text via https://oer.lib.polyu.edu.hk/concern/works/8910jv02g
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.