Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/97789
DC FieldValueLanguage
dc.creatorHuang, Yuhan Hannah-
dc.creatorLin, Pearl-
dc.identifier.urihttps://oer.lib.polyu.edu.hk/concern/works/8910jv02g-
dc.language.isochi-
dc.language.isoeng-
dc.publisherHong Kong Polytechnic University-
dc.subjectHotels -- Marketing-
dc.subjectTarget marketing-
dc.subjectFamily vacations-
dc.subjectHospitality industry -- Marketing-
dc.titleJinan Shangri-La Hotel Marketing Case Study | GreatCase100-
dc.typeCase Study-
dc.typeOER-
dcterms.abstractBy offering family guest activities that blend the Rabbit King theme with the "Shangri-La Happy Growth Program," this study works on how Jinan Shangri-La hotel integrates local cultural emblems to give families a unique hotel stay.-
dcterms.issued2023-
Appears in Collections:Open Educational Resources
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