Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/97789
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Huang, Yuhan Hannah | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/8910jv02g | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Family vacations | - |
| dc.subject | Target marketing | - |
| dc.title | Jinan Shangri-La Hotel Marketing Case Study | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | By offering family guest activities that blend the Rabbit King theme with the "Shangri-La Happy Growth Program," this study works on how Jinan Shangri-La hotel integrates local cultural emblems to give families a unique hotel stay. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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