Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/97788
| Title: | Westin x KEEP Let's Rise Cross-Border Collaborative | GreatCase100 | Authors: | Tu, Xiaoheng Lin, Pearl |
Issue Date: | 2023 | Abstract: | Keep and Westin co-brands create a healthy lifestyle scenario for business travelers. Integrating the brand, industry, and user levels better serves and influences high-end consumers, passes on freedom of movement and self-discipline to businesses and travelers, and brings a new brand image to both parties. | Keywords: | Strategic alliances (Business) Hospitality industry -- Marketing Travel -- Health aspects Hotels -- Marketing Target marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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