Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/97788
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Tu, Xiaoheng | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/jw827c12q | - |
| dc.language.iso | chi | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Strategic alliances (Business) | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Travel -- Health aspects | - |
| dc.subject | Target marketing | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.title | Westin x KEEP Let's Rise Cross-Border Collaborative | GreatCase100 | - |
| dc.type | Case Study | - |
| dc.type | OER | - |
| dcterms.abstract | Keep and Westin co-brands create a healthy lifestyle scenario for business travelers. Integrating the brand, industry, and user levels better serves and influences high-end consumers, passes on freedom of movement and self-discipline to businesses and travelers, and brings a new brand image to both parties. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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