Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/97786
| Title: | Hong Kong Disneyland Marketing Case Study | GreatCase100 | Authors: | Lin, Pearl Du, Xianxu |
Issue Date: | 2023 | Abstract: | This study analyzes how Disney designed a series of exciting new programs and themed offerings during the CO-VID 19 epidemic. As a result, more visitors were willing to pay for the experience, and it achieved Disney's goal of increasing revenue. | Keywords: | China -- Hong Kong Amusement parks -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
Access
View full-text via https://oer.lib.polyu.edu.hk/concern/works/3r074v47b
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.