Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/97786
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lin, Pearl | - |
| dc.creator | Du, Xianxu | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/3r074v47b | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | China -- Hong Kong | - |
| dc.subject | Amusement parks -- Marketing | - |
| dc.title | Hong Kong Disneyland Marketing Case Study | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | This study analyzes how Disney designed a series of exciting new programs and themed offerings during the CO-VID 19 epidemic. As a result, more visitors were willing to pay for the experience, and it achieved Disney's goal of increasing revenue. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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