Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/97783
| Title: | Shangri-La Hotel Marketing Case Study | GreatCase100 | Authors: | Wang, Fuxuan Lin, Pearl |
Issue Date: | 2023 | Abstract: | This study analyzes how Shangri-La Hotel worked on the live-streaming room through platform promotion, increased live-streaming popularity, and order conversion rate. | Keywords: | Hospitality industry -- Marketing Hotels -- Marketing Internet marketing Live streaming |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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