Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/97783
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Wang, Fuxuan | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/t722h928x | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Internet marketing | - |
| dc.subject | Live streaming | - |
| dc.title | Shangri-La Hotel Marketing Case Study | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | This study analyzes how Shangri-La Hotel worked on the live-streaming room through platform promotion, increased live-streaming popularity, and order conversion rate. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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