Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/97783
DC FieldValueLanguage
dc.creatorWang, Fuxuan-
dc.creatorLin, Pearl-
dc.identifier.urihttps://oer.lib.polyu.edu.hk/concern/works/t722h928x-
dc.language.isoeng-
dc.publisherHong Kong Polytechnic University-
dc.subjectHospitality industry -- Marketing-
dc.subjectHotels -- Marketing-
dc.subjectInternet marketing-
dc.subjectLive streaming-
dc.titleShangri-La Hotel Marketing Case Study | GreatCase100-
dc.typeOthers-
dc.typeOER-
dcterms.abstractThis study analyzes how Shangri-La Hotel worked on the live-streaming room through platform promotion, increased live-streaming popularity, and order conversion rate.-
dcterms.issued2023-
Appears in Collections:Open Educational Resources
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