Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/97782
| Title: | Conrad Hong Kong Hotel Afternoon Tea Marketing Case Study | GreatCase100 | Authors: | Wan, Stanley Lin, Pearl |
Issue Date: | 2023 | Abstract: | This study discusses a new concept of afternoon tea takeaway with a stylish box design - a calendar box and a Christmas bear developed by Conrad Hotels and its revenue outcomes. | Keywords: | COVID-19 (Disease) -- Economic aspects Hospitality industry -- Marketing Hotels -- Marketing Restaurant management |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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