Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/97781
| Title: | Atour & Heytea Co-branding | GreatCase100 | Authors: | Ren, Meichao Kelly Lin, Pearl |
Issue Date: | 2023 | Abstract: | This study discusses a new concept of co-branding between a hotel and a tea brand, which has given both parties a unique understanding of IP cooperation, providing differentiated and personalized services to customers. | Keywords: | Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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