Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/97781
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lin, Pearl | - |
| dc.creator | Ren, Meichao Kelly | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/1544bp50d | - |
| dc.language.iso | chi | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Strategic alliances (Business) | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.title | Atour & Heytea Co-branding | GreatCase100 | - |
| dc.type | Case Study | - |
| dc.type | OER | - |
| dcterms.abstract | This study discusses a new concept of co-branding between a hotel and a tea brand, which has given both parties a unique understanding of IP cooperation, providing differentiated and personalized services to customers. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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