Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/97780
| Title: | RV Travel Marketing Case Study | GreatCase100 | Authors: | Chen, Yiqi Lin, Pearl |
Issue Date: | 2023 | Abstract: | This study explained how it combined RV travel and camping, popular overseas, to create a brand that focuses on RVs' unique and personalized experience. It also analyzes how to create a new concept of RV travel and its financial benefits. | Keywords: | Hospitality industry -- Marketing Hotels -- Marketing Recreational vehicle camping Target marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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