Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/97780
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Chen, Yiqi | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/vq27zn86t | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Recreational vehicle camping | - |
| dc.subject | Target marketing | - |
| dc.title | RV Travel Marketing Case Study | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | This study explained how it combined RV travel and camping, popular overseas, to create a brand that focuses on RVs' unique and personalized experience. It also analyzes how to create a new concept of RV travel and its financial benefits. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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