Teaching entrepreneurship using C3 Model-Map

Abstract

This paper presents an innovative C 3 (C-cube) Model-Map for teaching entrepreneurship and shares the experience of using this C 3 Model-Map in a freshman seminar subject for computing students. Comprising three core elements: Customer, Concept and Company (C 3 ), it can be used to shape a business model (e.g., for technology startups). In other words, students can use a concise and systematic model to frame their business ideas. This seeks to foster both analytical thinking and creative thinking. The teaching methodology and some evaluation results are also presented in this paper.