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http://hdl.handle.net/10397/96416
Title: | Psychological and social factors of fashion consciousness : an empirical study in the luxury fashion market | Authors: | Leung, ACY Yee, RWY Lo, ESC |
Issue Date: | 2015 | Source: | Research journal of textile and apparel, 2015, v. 19 no. 3, p. 58-69. | Abstract: | Fashion consciousness is an important consumers' attribute affecting their purchase of luxury products. The existing research mainly focuses on certain factors of fashion consciousness in fashion markets. This research investigates the psychological and social factors of fashion consciousness in the luxury fashion market. Specifically, we analyse how these factors affect fashion consciousness and purchase behaviour among consumers in three age groups of 18-23, 24-29 and 30-35. We find that self-monitoring and self-concept affect fashion consciousness among consumers of the age group of 18-23. We also show that media exposure has a positive effect on fashion consciousness in the age groups of 24-29 and 30-35. Accordingly, we suggest that retailers come up with proper advertising messages to influence the self-monitoring and self-concept of young consumers around the twenties. We also recommend selecting appropriate channels to enhance the exposure of luxury fashion information to consumers in their mid-twenties to mid-thirties. | Keywords: | Fashion consciousness Luxury fashion market Empirical study |
Publisher: | Emerald Publishing Limited | Journal: | Research journal of textile and apparel | ISSN: | 1560-6074 | EISSN: | 2515-8090 | DOI: | 10.1108/RJTA-19-03-2015-B008 | Rights: | © Emerald Publishing Limited. This AAM is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher. The following publication Leung, A.C.Y., Yee, R.W.Y. and Lo, E.S.C. (2015), "Psychological and Social Factors of Fashion Consciousness: An Empirical Study in the Luxury Fashion Market", Research Journal of Textile and Apparel, Vol. 19 No. 3, pp. 58-69 is published by Emerald and is available at https://doi.org/10.1108/RJTA-19-03-2015-B008. |
Appears in Collections: | Journal/Magazine Article |
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Leung_Psychological_Fashion_Consciousness.pdf | Pre-Published version | 598.91 kB | Adobe PDF | View/Open |
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