Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/94500
Title: | China watching : luxury consumption and its implications | Authors: | Hung, K Zhang, HQ Denizci Guillet, B Wang, L |
Issue Date: | 2020 | Source: | Journal of travel & tourism marketing, 2020, v. 37, no. 5, p. 577-592 | Abstract: | This study seeks to understand luxury shopping destinations of Mainland Chinese residents. Using Hong Kong as an example, this study conducted five focus group discussions and identified brand and high prices as proxies of luxury in the Chinese mindset. Findings that motivations for luxury consumption are socially and personally oriented simultaneously indicate that the framework of the self-concept theory is appropriate. However, the development of a luxury shopping destination goes beyond fulfilling the respondents’ social and personal desires for luxury. The halo effects of social movements, such as Occupy Central and anti-parallel trade protests, have immensely mitigated the attractiveness of Hong Kong as a luxury shopping destination. | Keywords: | Focus group Hong Kong Luxury shopping Mainland Chinese travelers |
Publisher: | Routledge, Taylor & Francis Group | Journal: | Journal of travel & tourism marketing | ISSN: | 1054-8408 | EISSN: | 1540-7306 | DOI: | 10.1080/10548408.2018.1525470 | Rights: | © 2018 Informa UK Limited, trading as Taylor & Francis Group This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Travel & Tourism Marketing on 08 Oct 2018 (published online), available at: http://www.tandfonline.com/10.1080/10548408.2018.1525470 |
Appears in Collections: | Journal/Magazine Article |
Files in This Item:
File | Description | Size | Format | |
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Hung_China_Watching_Luxury.pdf | Pre-Published version | 967.78 kB | Adobe PDF | View/Open |
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