Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/93795
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dc.contributorDepartment of Management and Marketingen_US
dc.creatorJiang, Yen_US
dc.creatorSu, Len_US
dc.creatorZhu, Ren_US
dc.date.accessioned2022-07-28T05:15:09Z-
dc.date.available2022-07-28T05:15:09Z-
dc.identifier.issn2378-1815en_US
dc.identifier.urihttp://hdl.handle.net/10397/93795-
dc.language.isoenen_US
dc.publisherUniversity of Chicago Pressen_US
dc.rights© 2019 the Association for Consumer Research. All rights reserved.en_US
dc.rightsThis manuscript version is made available under the CC-BY-NC 4.0 license (https://creativecommons.org/licenses/by-nc/4.0/)en_US
dc.rightsThis is the accepted manuscript of the following article: Jiang, Y., Su, L., & Zhu, R. (2019). The shape of money: The impact of financial resources on product shape preference. Journal of the Association for Consumer Research, 4(4), 436-445, which has been published in final form at https://doi.org/10.1086/705030.en_US
dc.titleThe shape of money : the impact of financial resources on product shape preferenceen_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.spage436en_US
dc.identifier.epage445en_US
dc.identifier.volume4en_US
dc.identifier.issue4en_US
dc.identifier.doi10.1086/705030en_US
dcterms.abstractWe examine the effects of financial resources on product shape preference. Two field studies and one laboratory experiment show that consumers who have (or believe they have) more financial resources exhibit more favorable attitudes toward angular product shapes than their poorer peers. Financial resources, however, do not influence consumers’ preference for circular products. The implications of these findings for transformative consumer research are discussed.en_US
dcterms.accessRightsopen accessen_US
dcterms.bibliographicCitationJournal of the Association for Consumer Research, Oct. 2019, v. 4, no. 4, p. 436-445en_US
dcterms.isPartOfJournal of the Association for Consumer Researchen_US
dcterms.issued2019-10-
dc.identifier.scopus2-s2.0-85085202305-
dc.identifier.eissn2378-1823en_US
dc.description.validate202207 bcwhen_US
dc.description.oaAccepted Manuscripten_US
dc.identifier.FolderNumberMM-0106-
dc.description.fundingSourceRGCen_US
dc.description.fundingSourceOthersen_US
dc.description.fundingTextACBMen_US
dc.description.pubStatusPublisheden_US
dc.identifier.OPUS51526012-
dc.description.oaCategoryGreen (AAM)en_US
Appears in Collections:Journal/Magazine Article
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