In response to cultural threat : cultural self-awareness on collective movement participation

Abstract

This study investigated the role of cultural self-awareness, an individual’s awareness of culture’s influence on the self, on collective movement participation. We posited that individuals who were highly aware of their culture’s influence on them would more likely perceive self-relevance of cultural circumstances. In the context of a cultural threat, such perception of self-relevance would lead to psychological and behavioral reactions that affirm one’s collective identity. We tested our predictions during a collective political movement in Hong Kong. Results showed that among Hong Kong university students, the higher the cultural self-awareness, the more they participated in the collective movement. The relationship was mediated by increased pride in Hong Kong and a more exclusive Hong Kong identity. The findings highlighted the importance of metacognitive reflection of the self in collective processes.