Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/93218
PIRA download icon_1.1View/Download Full Text
DC FieldValueLanguage
dc.contributorSchool of Hotel and Tourism Managementen_US
dc.creatorTsai, Hen_US
dc.creatorFong, LHNen_US
dc.date.accessioned2022-06-09T06:14:32Z-
dc.date.available2022-06-09T06:14:32Z-
dc.identifier.issn1054-8408en_US
dc.identifier.urihttp://hdl.handle.net/10397/93218-
dc.language.isoenen_US
dc.publisherRoutledge, Taylor & Francis Groupen_US
dc.rights© 2021 Informa UK Limited, trading as Taylor & Francis Groupen_US
dc.rightsThis is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Travel and Tourism Marketing on 08 Jul 2021 (publisheden_US
dc.subjectCasino gamingen_US
dc.subjectCustomer loyaltyen_US
dc.subjectPerceived gaming valueen_US
dc.subjectSatisfaction of needsen_US
dc.subjectSubjective normsen_US
dc.titleCasino-induced satisfaction of needs and casino customer loyalty : the moderating role of subjective norms and perceived gaming valueen_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.spage478en_US
dc.identifier.epage490en_US
dc.identifier.volume38en_US
dc.identifier.issue5en_US
dc.identifier.doi10.1080/10548408.2021.1952147en_US
dcterms.abstractThis study assesses the relationship between casino-induced satisfaction of needs and casino customer loyalty, and explores the moderating role of gaming attitude, subjective norms, perceived behavioral control, perceived gaming value, and perceived personal luck in this relationship. With 425 valid responses collected from Macau casino goers, the results indicate that casinos can enhance customer loyalty by satisfying their customers’ inner needs, including their self-actualization, esteem, belonging, safety and security, and physiological needs. In strengthening the relationship between casino-induced satisfaction of needs and customer loyalty, casinos should pay special attention to subjective norms and perceived gaming value.en_US
dcterms.accessRightsopen accessen_US
dcterms.bibliographicCitationJournal of travel & tourism marketing, 2021, v. 38, no. 5, p. 478-490en_US
dcterms.isPartOfJournal of travel & tourism marketingen_US
dcterms.issued2021-
dc.identifier.scopus2-s2.0-85109419160-
dc.identifier.eissn1540-7306en_US
dc.description.validate202206 bckwen_US
dc.description.oaAccepted Manuscripten_US
dc.identifier.FolderNumberSHTM-0033-
dc.description.fundingSourceRGCen_US
dc.description.pubStatusPublisheden_US
dc.identifier.OPUS53094346-
dc.description.oaCategoryGreen (AAM)en_US
Appears in Collections:Journal/Magazine Article
Files in This Item:
File Description SizeFormat 
Tsai_Casino-Induced_Satisfaction_Needs.pdfPre-Published version425.62 kBAdobe PDFView/Open
Open Access Information
Status open access
File Version Final Accepted Manuscript
Access
View full-text via PolyU eLinks SFX Query
Show simple item record

Page views

158
Last Week
5
Last month
Citations as of Nov 30, 2025

Downloads

531
Citations as of Nov 30, 2025

SCOPUSTM   
Citations

19
Citations as of Dec 19, 2025

WEB OF SCIENCETM
Citations

17
Citations as of Dec 18, 2025

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.